Course Description
Visual Branding Strategy is a training course that discusses how to build a strong brand identity through a well-planned visual strategy. Participants will learn how visual elements such as logos, colors, typography, imagery, and system design can shape brand perception in the eyes of the audience. This training combines branding strategy concepts with design practices, enabling participants to design a consistent, compelling visual identity that effectively conveys the brand’s values and character across various media.
Duration
3 Days
Course Objectives
- Memahami konsep dasar visual branding dan perannya dalam strategi bisnis.
- Mengidentifikasi elemen-elemen utama dalam identitas visual brand.
- Mengembangkan strategi visual yang selaras dengan positioning brand.
- Mendesain sistem visual branding yang konsisten di berbagai platform.
- Menerapkan visual branding dalam media digital dan komunikasi pemasaran.
- Membangun brand guidelines untuk menjaga konsistensi identitas visual.
Course Audience
- Graphic Designer.
- UI/UX Designer.
- Brand Designer.
- Marketing & Branding Specialist.
- Digital Marketing Professional.
- Creative Team.
- Business Owner yang ingin membangun identitas brand.
Prerequisites
- Basic understanding of design principles.
- Familiarity with design tools such as Figma, Adobe Illustrator, Canva, or similar tools.
- Basic knowledge of marketing or branding concepts (recommended).